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Using Brownfields

Retailing has been divided between market-based sales methods and distributive methods. That is, it has been divided between “you go to them” and “they come to you” sale strategy. The earliest “markets”—the land where nomadic, hunter-gatherer societies lived—were you go to them markets. People went out into the land and gathered vegetation and tried to hunt for animals. As society developed agriculture, it became a very simple distributive kind of retailing—you grew what you needed and you took any surplus to a neighbor for some kind of trade. For centuries afterward, the market-based style of retailing was the most common. Market towns held weekly, monthly, and annual markets where surrounding farmers and artisans would bring their wares in from surrounding villages and farms and trade raw or finished goods for what they needed. That model persisted until the industrial revolution, although there was a distinct change that grew out of…Log In to Read Full Article

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