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From A Bad Mall to Having It All

The stakeholders behind CityCentre in Houston, Texas carried a vision that’s often spouted by successful mixed-use stakeholders: That is, understand the relevance not to be in the commodity business, where all project stakeholders must do is compete on price. Achieving success is far more complex and elusive than that. How about creating a place where people want to be-all executed within a finely-tuned vision. That’s what is emblematic of Houston’s CityCenter: This mixed-use urban development is showing it has a world of potential as a destination site. Located about 14 miles west of the Houston metroplex, CityCenter encompasses five office buildings, three multifamily residential options, brownstones, two hotels, street-front restaurants and retail space, conference space, a cinema, a health/fitness facility, and parking. A recent case study developed by the Urban Land Institute depicts the various moving parts that were involved, how all the boxes were checked to make City Center…Log In to Read Full Article

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